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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>For the first time, we did cast takeovers on both Instagram and TikTok!</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>We announced across channels that "Dead Bird" would be exclusively shared on our new TikTok profile for 24 hours to drive views and followers.</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>Actress Presley Ryan posted TikToks to the Beetlejuice account the day of the Macy's Thanksgiving Day Parade performance.</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>It worked! Fans literally created accounts to watch the video on TikTok.</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>We followed this up with Broadway's first-ever TikTok Challenge, encouraging fans to make videos using the Broadway soundtrack.</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>"Dead Bird" was watched over 500k times in the first week.</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>We posted these fan-made videos directly to our account: another Broadway first!</image:caption>
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      <image:title>Portfolio - Translating TikToks Into Record-Breaking Ticket Sales</image:title>
      <image:caption>The fans couldn't have loved it more. (The best part of the job was always the comment section.)</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>Unique branding, including an official logo, made WED feel legitimate and celebratory.</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>We tapped influencer HR Manifesto to spread the word on Instagram.</image:caption>
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      <image:caption>Buy-in from organizations like Revenue Enablement Society was critical to the campaign's success.</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>WED even had its own swag line!</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>Every marketing activity was an opportunity to spread awareness for WED. At tradeshows, we gave away enamel pins.</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>The Enablement Squad's post announcing WED was their top post of all time!</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>Irina Soriano, Seismic's VP of Enablement, posts about this industry milestone.</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>Matt Schalsey, President of The Enablement Squad, shows off his WED shirt.</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>Our Customer Marketing team used WED to launch a brand new customer award series: Seismic's Top 50 in Enablement.</image:caption>
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      <image:title>Portfolio - When "What If?" Becomes an Industry Holiday</image:title>
      <image:caption>Even non-Seismic customers were clued in on — and excited about — WED!</image:caption>
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      <image:title>Portfolio - Making B2B Social Fun (and a Top Web Traffic Driver)</image:title>
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