Who says B2B marketing can’t be fun and impactful? While making sales software exciting takes more creativity than a smoothie or sporting event, the rules of great social still apply:

• People want to be entertained and educated.

• Trends work when they align with your brand.

• Community is everything.

• Copying the crowd won’t get you very far.

• Test, iterate, and test again.

At Seismic, I flipped the script on boring B2B social by prioritizing humor, education, and real community engagement, turning Seismic’s feeds into a must-follow destination.

The result?

• 224% follower growth.

• 5x the industry-average engagement rate.

• Organic social became a top-3 website traffic driver.

• 300% increase in comments in just one quarter.

• And attracting top talent, with people applying because of our content!