Are you a founder or team in need of ongoing social support?

Whether you’ve never had a presence on social media before or your current channels could use some love, we’ll collaborate on a foundational strategy and content plan to build long-term credibility and community with your intended audience.

The process typically includes:

• Discovery call and goal-setting

• Foundational strategy (example), including:

  • Ideal Customer Profile (ICP) creation, and how we gain their trust

  • Competitor analysis and what “good” looks like

  • Channel strategy to focus our efforts

  • Content themes and post ideas

  • How we’ll measure success/custom social scorecard

  • Video recording training, if you’ll be on camera

• Ongoing content creation, scheduling, and publishing

• Monthly analysis and iteration plan

Approximate timelines:

• 6-8 weeks for new channel launches

• 1 week for live channel handovers, followed by a strategy refresh plan in week 4

Feeling commitment shy? I offer 3-month trials that include a foundational strategy, one month’s worth of posts, and how I’d iterate if we decide to move forward.

In need of some focused, short-term help?

I jump in as support for individuals and teams during high-pressure moments, plateaus, or when something needs a little extra oomph.

Common scenarios I support include:

• Social media strategy refreshes

• Entering new platforms with intention

• Campaign planning and execution

• Helping social teammates ramp quickly

• Clarity around how to measure success

• Activating beyond brand channels (employees, customers, executives, partners)

These initiatives can last anywhere from a few weeks to a few months — whatever supports the project best and leaves the team in a better place than when we started.

Have a “what if” that’s been lingering?

We could turn it into:

• An owned brand moment, like a MasterClass style series or a holiday

• A newsletter, podcast, or YouTube channel

• Something so out-of-the-box, it can’t neatly fit in a bullet point

We’ll define it, clarify who it’s for, discover where they spend their time, and build something they’re genuinely excited about.