Below are the bones from which I build the foundational social media strategies for all my clients. At the heart of this work is my belief that social media’s job is to translate business goals into genuinely helpful, relatable, and connection-building content.

In between these pages, I place customized:

• Ideal Customer Profiles (ICP), and how we’ll gain their trust

• Competitor analysis and what “good” looks like

• Channel recommendations, to focus our efforts

• Content themes and post ideas

• How we’ll measure success/custom social scorecard

• Video recording training, if you’ll be on camera

All in your branding, of course!

My guarantee: Foundational strategies are plans that can be put into action today, personalized to your industry, budget, and resources.