How do you make an industry moment that’s impossible to ignore?

Despite a 9,000% surge in enablement job titles on LinkedIn since 2017, enablement professionals remained in the shadows of their go-to-market counterparts in sales, marketing, and customer success.

As the leading enablement company, how could Seismic solidify the notion that enablement and its 300,000 leaders and practitioners are here to stay while positioning itself as their ultimate champion?

As Manager of Brand Activations, I took my team’s mission “to make Seismic synonymous with enablement” to heart and came up with an idea:

World Enablement Day, the industry’s official global awareness holiday.

Sales had one, marketing had one, and customer success had one. It was time for enablement to step into the spotlight!

To make it stick, I needed two things:

1. Community buy-in, secured through partnerships with key enablement groups.

2. A sense of legitimacy, achieved via a press release and an official submission to the National Day Archives.

With these in motion, the marketing team came together to build momentum:

• Branding: A custom logo, event pins, and shirts distributed through 10+ contests and giveaways.

• Social activations: A hashtag and graphics, influencer partnership, LinkedIn Newsletter, and community engagement.

• PR and thought leadership: A strategic press release and paperback book launch, solidifying Seismic’s leadership.

From April to June, “World Enablement Day” took over LinkedIn:

• 250K+ organic impressions.

• 450+ user-generated posts with a collective engagement rate 2x the industry average.

• 7,000 new LinkedIn Newsletter followers in just two weeks.

By creating a global celebration for enablement professionals, Seismic didn’t just participate in the conversation about enablement’s progress. It owned it. With 450+ professionals posting, June 10 is now a lasting industry moment that Seismic will be credited with year after year.

Many companies claim to be customer-obsessed, but with World Enablement Day, Seismic proved it.

What’s your “World Enablement Day”?