How do you launch an industry holiday and actually make it stick?

From 2017 to 2024, enablement job titles on LinkedIn had jumped over 9,000%, yet enablement professionals were still flying under the radar, often overlooked in conversations dominated by sales, marketing, and customer success.

At Seismic, we wanted to change that. More specifically, we wanted to own it.

So I pitched an idea: World Enablement Day (WED), a global awareness holiday to spotlight the 300,000+ enablement professionals making go-to-market teams more effective every day.

Sales had one. Marketing had one. Customer success had one.
It was time enablement had its day, too.

How we made it happen

To make WED feel real and legitimate — not just a marketing ploy — I focused on two things:

• Community buy-in, through partnerships with key enablement groups

• Credibility, with a press release and an official submission to the National Day Archives

Then the marketing team rallied together to bring it to life:

• Branding: A custom logo, pins, and shirts, distributed through 10+ contests and in-person events

• Social: A campaign anchored in community stories, with influencer support and the launch of a LinkedIn newsletter

• PR & Thought Leadership: A strategic press push and a timely paperback book launch

The results

From April to June, WED took over LinkedIn:

• 250K+ organic impressions

• 450+ user-generated posts with engagement rates 2x the industry average

• 7,000 new newsletter subscribers in just two weeks

On June 10, Seismic didn’t just celebrate enablement: We became the face of it. And every year moving forward, June 10 will be a moment the industry returns to.

A lot of companies say they’re customer-obsessed.
With World Enablement Day, Seismic proved it.