What Happens When the Ghost With the Most Gets a Social Media Manager?

85,000 → 575,000 followers in 9 months

When Beetlejuice came to Broadway, it brought with it one of the most passionate fanbases in the business.

As Social Media Manager from 2019–2020, my job was simple: give the Ghost with the Most the social presence he deserved.

In practice, that meant channeling the show's macabre humor and zero-filter personality while still delivering the polish and scale Broadway demands.

The feed that came alive as a result felt like Beetlejuice was running the account, just with slightly better supervision.